Creativity Modular System.
Diagnostic, Direction and Development for Sustainability-Minded Solopreneurs.
Microdosis in 44 Concepts
What, how, and why we do what we do.
Microdosis was created by such a vast array of ideas, missions, and visions that, at best, we've distilled it down to 44 concepts. Since no one does what we do the way we do it, explaining it is just basic.
Choose according to your own pace, sense of time, and level of curiosity: skim through the titles, dig deeper into one if you want to, or explore everything, top to bottom or bottom to top. Welcome to Microdosis.
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The starting point. Evaluating.
Every project has a beginning, or better yet, many beginnings. At Microdosis we believe that diagnosing, analyzing and evaluating should not be intermittent events but permanent practice.
Although every collaboration begins with a diagnostic process, our vision is to accompany it with continuous evaluations throughout. This allows us to identify opportunities, update problems and generate competitive advantages. In addition, we try to collect ideas and conclusions that serve as reference points that will ensure we go in the direction we have decided to go.
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The guiding thread. Thinking.
Every company needs to have a permanent muscle that deals with direction, the strategic aspect and connecting the dots of everything that has happened and will happen. Direction is the most basic axis of any serious project, and having control of the compass by which everything passes is fundamental.
Microdosis and its modular creativity system take advantage of this vanishing point to refresh the vision of each project. If you are open-minded, you will understand that two brains think better than one, added to the fact that the whole is greater than the sum of the parts. In practice, wherever the direction comes from, the important thing is to make sure that it is the right direction.
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Let's get to work. Doing.
With a diagnosis that ensures we are executing ideas in the right direction and solving the right problems, the Development phase begins. This is where ideas change from the abstract world to the material world, and Microdosis has different tools that lead us to do just that. These can come from the Diagnostic and Direction processes, or independently.
What does Microdosis develop? Everything, and it would take us less time to tell you what we can't do than what we can do, but as a summary, everything from the design of a complete project or a concept to exploit, to products and services to sell, and sell them. Microdosis can be the only creative partner for the design of ideas that you will ever need.
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The cornerstone of everything Microdosis stands for.
What is creativity and how does Microdosis put it into practice? A way of thinking and a way of doing, which are generally linked to the association and combinatory of given and projected elements.
In other words, creativity is for Microdosis the ability to open when it is time to open and close when it is time to close. In theory, this is called divergent and convergent thinking.
Microdosis' creativity is presented as applied creativity, that is, creativity in its useful, practical characteristic, in the context of reality and oriented towards results.
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The only future-proof strategy is the one that considers it.
What is sustainability and how does Microdosis put it into practice? In reality, the only possible future is a sustainable future, so an intrinsic objective of Microdosis is for its clients to become projects capable of successfully thriving through the passage of time.
For Microdosis, sustainability goes beyond just environmental care—it’s about creating projects that are regenerative, future-proof, and culturally responsible. Sustainability is woven into the fabric of every project, influencing choices at every level to support long-term, responsible growth. Microdosis enhances sustainable characteristics or creates them from scratch, that is, for those who are ready.
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Small scale, big.
Microdosis focuses on the segment of independent entrepreneurs with small and medium-scale projects and companies, for several reasons. One of them is that this group faces the challenge of working with very limited resources, where every decision counts and the margin of error is minimal. Despite the challenges and limitations, independent ventures are more agile and less resistant to change, which is why they are fertile ground for creativity, innovation and what the future demands.
Finally, at Microdosis we detect that independent entrepreneurs are those who most need an external perspective that can simultaneously integrate creativity with sustainability, promoting strategic solutions that maximize their resources and potential.
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We can't see everything by ourselves, and that makes sense.
Knowing that we have blind spots is one thing, then doing something about it is another. In this regard, Microdosis is positioned as the partner that helps to see what is not visible to the naked eye, or from the client's position, they cannot see. It is an almost geometric, geographical question, to put it one way, although it is also a question of time and will.
Our goal is not only to identify blind spots, be they problems or opportunities, but also to install the capacity so that within their possibilities our clients learn to identify them for themselves.
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Seeing things from another place.
Your project follows you like a shadow, and you are so immersed in your day-to-day operations that you do not have the possibility of seeing things from another point of view, precisely because you are too close, too often.
Microdosis makes use of your internal position within your project, to which it provides external perspective, through which Microdosis builds a bridge that you can now also cross.
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Problems to solve.
Solving problems that are visible is not the same as anticipating problems that are not yet. Microdosis does both, because it understands that they are in some way the same.
Anticipation and using time to our advantage is the best way to face all present and future problems. Yes, Microdosis solves small problems, but it also exists to identify and solve big, complex problems.
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The future as a beginning.
We do not deny the needs of the short term, but we also understand the importance of the future and the long term. Microdosis designs projects that are capable of working connected to time as we understand it, past, present and future.
Sustainability applied to vision is not only looking at the long term, quite the opposite of general belief, but also attending to the immediate, what is happening today. Having vision is having the tools to withstand the judgment of the future and meet the needs of the present, too.
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The creative spectrum.
One of the most unique characteristics of Microdosis is the broad terrain it covers, which can be understood in two areas. Design, marketing, brand, communications and advertising, and on the other hand, in connection with everything that is sustainability.
Both dimensions translate into integrated strategies for the benefit of unique brands. Having a strategic muscle capable of combining and generating cohesion across all these issues results in fewer blind spots through connected ideas.
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Redefining what is possible.
Driven by curiosity and the ability to see beyond, combining, creating and transforming are the basis of almost any innovation process. To this we must add that we do not want to pursue innovation for the sake of innovation, since it is not necessary to discover fire twice.
A distinctive characteristic of how Microdosis sees innovation is that it has to be put into context, looking at more sustainable, inclusive and creative presents and futures. The heart of innovation is curiosity and its spirit that seeks to do things better.
To think objectively, the reference point must be outside ourselves, and the understanding of causal relationships must not be influenced by personal feelings or desires.
Alexander Lowen [Pleasure, 1970]
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Beyond the first idea.
Designing at Microdosis is thinking and doing between the world of ideas and the material world, or in other words, it is what happens between Diagnostic, Direction and Development.
In a symbiosis between function, strategy, ethics and aesthetics, Microdosis practices design to give life to ideas that serve as agile solutions also capable of adapting and sustaining over time.
Put into context, Microdosis is not only capable of designing your new brand visual identity or the website for that new product, but also designing complete projects. In the end, designing is nothing conceptual transference.
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Free from recipes.
Starting from the relationship between the psychology of people at individual levels as well as in groups, the habits of consumers and users and the characteristics of existing and possible markets, marketing for Microdosis is connecting the dots, telling unique, real stories.
Understanding the importance of bringing the emotional and the rational into harmony, Microdosis seeks to propose a vision that allows for more ambitious goals than just promoting and selling, thus, instead of manipulating, building bridges and genuine conversations.
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Interpreting concepts.
Communicating is simple when you are clear about what to communicate and, more importantly, why. Communications for Microdosis have two key points. The first is the sense of timing, that is, when to communicate, and second, where to communicate.
When a company's communication is clear, it is a reflection of a work built on the basis of empathy. Whether the other person understands has a lot to do with how much intention there is in this initially and rather than attributing it to the other person's ability and responsibility, it is up to us to adapt the message.
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Identity in expression.
What is a brand if not a trace? Microdosis understands the brand of a project as its declaration of intentions, set of values, ideas, missions, visions and purpose of being.
Translated into more than a logo or color palette, a brand is the DNA of a project unfolding in the public space, contributing and generating a positive impact on those who interact with it.
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Manifestation of the strategy.
For Microdosis, this is the possibility of opening dialogues with relevant audiences, far above that primitive and transactional vision of frontal and aggressive advertising.
Offering products and services is fair game but not at any cost. Advertising must be conscious, intelligent and responsible, and at its best, a combination of art and science. An advertising campaign must be effective, but also have depth.
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The basis of everything.
What would a serious project be if it did not have its eyes open? Microdosis understands that any project that seeks to cover its blind spots and work on its weakest flanks, for a better present and to anticipate the future, must do research.
An investigative attitude is one that is based on learning and understanding, listening and observing, both for useful purposes and for simply exploratory objectives. Well-done research is a mix of analytical rigor and human sensitivity.
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Creativity in real life.
Microdosis puts creativity into practice in context, which is why it considers internal factors of each client as well as external factors of their world. The environment and circumstances surrounding each project are an indivisible part of the whole.
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Strategic guide.
What would a business without formal goals be? Microdosis always works with written objectives, drawn up in perspective of time and the specific areas of each company. Having set goals means being clear about where we want to go.
Goals must serve as a metric and as a drive, so they must be realistic and also ambitious. Microdosis works with the well-known OKR [Objectives and Key Results] methodology, so that your project has more solid ground than it had yesterday.
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The route.
The backbone of everything that makes up a project. A strategy or set of strategies translates into a total symbiosis of what there is, as present, and what we want there to be, as future. Strategy is how we are going to get to that place.
Again, just as a project without objectives is not a good project, a project without strategies cannot be one either. If you know where to go but don't know how, working on your project is the closest thing to gambling in a casino.
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The main focus of almost every company.
Selling is important, no doubt, but it can never be the most important thing. In fact, put into perspective, if you think your problem is that you don't sell, it's because you don't know how to identify the problems that lead you to not sell. Selling more or less is not a problem, it's a consequence.
When the company pursues a broader spectrum of objectives, beyond just selling, we are talking about increasing sales as an effect. It's not about putting sales in the background, but rather placing them in the right place of a larger system.
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Outcomes as beginnings.
A combination of qualitative and quantitative achievements, which in reality, rather than symbolizing the arrival, should mark new beginnings and serve as a point of learning, evaluation and design of new cycles.
In addition to accounting for growth, sales, returns on investment and reach, a good list of results should also include intangible but real issues such as brand perception, customer satisfaction and loyalty, and contribution to the planet and its inhabitants.
Thus, he who does not believe himself to be lacking in anything feels no desire for what he does not believe he needs.
Plato [Symposium, 370 BCE]
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More than transactions. The businesses from the future.
Thinking of companies as something more than blind profitability is part of the reason for Microdosis' existence. Here, businesses are perceived as platforms for value creation, where positive change and economic success can and should coexist. The best strategy, at the same time, is the one that considers more than just our single interests.
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Continuous improvement.
When defining growth, first comes to mind is the size of a company, but that is a limited vision of the concept of growth. Growing is also maturing, learning, growing without becoming bigger.
Microdosis does not work for excessive growth or blind promotion, but to tighten each project in its weakest areas. To evolve, in other words, through the search for positive impact.
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Who is who.
Microdosis understands identity as a living being that is in permanent impermanence, which, in fact, defines its great purpose: Maintaining its essence while evolving. Designing identity for today is not the problem, but how that identity is projected tomorrow.
In a company, when identity is well taken care of, there would be no reason to seek differentiation as deliberately as is generally done, since differentiation should be the aftermath, not a goal.
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A reason for being.
Why do we do what we do and not something else? Microdosis, for example, does what it does because it believes that small-scale projects and businesses need strategic support in the context of their resources and understand that they have many more possibilities than they see.
Microdosis works exclusively with projects that share certain purposes, such as valuing creativity and sustainability, that seek to do good and, above all, inspire people to do things differently, and not more of the same.
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The internal and the external.
What your project is in its DNA, can you say it is what is perceived from the outside? A pending task in almost every small-scale project is the ability to define what it is inside, first, and then project that with virtue, second.
These two dimensions not only have to be integrated, but they have to be a true mirror. Most brands have these two points disconnected, but not under the supervision of Microdosis.
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Real connection.
Everyone always agrees that consistency is key to the success of any company, now putting that consistency into practice is not only difficult, which is true, but you actually have to want to do it and act accordingly.
Achieving consistency is a major task of any project, and the number one step to achieve it has to do with having things clear from the start. A brand has to speak the same language everywhere.
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The value of the small efforts. The sum of the parts.
Microdosis gets its name from the appreciation for the value of small things and small acts, which translates into its methodology based on periodic contact with each client. Each point of contact over time, then, is Microdosis.
Just as studying a language intensively for 1 day has no major effect, studying consistently for 5 minutes a day for 1 year does. Microdosis leverages its methodology on the most powerful resource there is, time. The result? The so-called compound effect.
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Integrated realities.
If you are not familiar with the idea of systemic thinking, you are missing out on something important. Perceiving reality as a set of interdependent systems is how Microdosis works with its clients. We seek to see everything.
Thinking in systems allows us to go beyond the limits of what is best and what is worst, and thus give way to more complex, richer, more difficult but safer evaluations to leave the least amount of blind spots possible.
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Possibilities.
The tool that by definition gives life to Microdosis is what is called an idea. A thought, a possibility, an observation, a solution or a course of action. Ideas come in all shapes and colors, and Microdosis has them all.
The interesting thing about Microdosis is precisely its integration into the workflow of its clients, who from now on, add to their company a space to think about ideas, precisely. From not thinking about ideas, to understanding them as essential.
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We do this together. Collaboration-based.
You provide the internal point of view, which is irreplaceable and Microdosis provides the external point of view, crucial too, yet also making use of your internal position. Between the two of us, and developed based on a collaborative mentality, a unique combination of subjectivity and objectivity is created.
We are both aiming for the success of your project, each from their position, so the contact is dynamic and active. The best ideas will emerge in the intermediate space.
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Interdependent.
Microdosis was born as a modular creative system that allows clients to incorporate more or less tools to their benefit, according to their operational capacity and financial capacity.
So, as versatile as it is, Microdosis can be a lot of things really. Depending on what you need and can afford, basically, from a one-time diagnostic or a consulting session, up to a continuos strategic partner or an entire creative department with hands-on capacity.
He was obstructing his vision by looking at the object too closely.
Edgar Allan Poe [The Murders in the Rue Morgue, 1841]
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Almost everything is online.
While it is true that much of what Microdosis does is related to the digital world, that does not mean that we do not consider the real world, so to speak.
Although a website exists in the online space, people see it from the other side. In that sense, Microdosis emphasizes the need to work on projects in harmony between online and offline. Microdosis is digitally friendly, not digitally dependent.
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Beyond the visible.
At Microdosis, depth is not optional; it is the path we take to understand, question and build. Depth does not only involve analyzing and reflecting, but also committing to solutions that are relevant, sustainable and resonant. It is looking beyond the first level and ensuring that what we do not only responds to immediate needs, but leaves a deep and long-term impact, far from disposable.
Microdosis' key ally is time, it has been said, and it is from that advantage that it comes to understand and project its clients in depth, even beyond the visible.
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Ideas to remember.
As the time factor has been mentioned as an important competitive advantage of Microdosis in terms of the depth that can be reached, this also influences the accuracy of the ideas.
The conceptual precision that can be reached is the result of the knowledge of each project, based on the time of contact, and not from isolated occurrences. Time is the differentiating factor in a way of making design based on understanding.
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The good stuff.
Generating access is opening and sharing. For Microdosis, accessibility is synonymous with creativity, being an act of empathy, and sustainability, being an act of inclusion.
From this belief, Microdosis seeks to be a project that generates creative and sustainable accessibility, this, with its clients, and from them to their clients.
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Catalyst for the new.
As a generator of activity, Microdosis, unlike the work of a service provider as we generally know them, is rather a device in the position of catalyzing the internality of each client.
In conclusion as for you, every time Microdosis shows up it feels like thinking time, and because it is. You’re expected to shift into an ideas generator, so be ready. Microdosis works best when you perform proactively.
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Indivisible from creativity.
The structure of Microdosis is made in such a way that it allows and pushes it to work with a diversity of clients from a diversity of industries, as different from each other as the people in charge. Contact with diversity is not only fundamental to feed creativity, but is creativity itself.
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Selective organization.
Convergent and divergent thinking, the structural bases of what Microdosis does, also have to do with the ability to select and discard in order to then move forward, but in the right direction.
This is especially noticeable at the beginning of each project, where Microdosis does evaluation and projection work, necessary to draw up directions and later objectives and strategies. It is about clarifying the scenario.
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His name is Luis Alfonso Monje.
Koto, as he is also known, began creating Microdosis in 2021 with the aim of installing creativity where there is a lack of. He understands that small-scale projects are completely adrift in the entire spectrum that Microdosis covers, so he developed a design methodology from scratch, handcrafted for this specific segment. With a multicultural, global experience, accustomed to interdisciplinary and collaborative work, today he makes his vision available to guide small companies and entrepreneurs see what they can’t see.
Luis Alfonso, creative director, artist and designer for a sustainable planet was born in Chile in 1988, and his practice intersects between creativity and sustainability, especially at the intersection of waste.
10 years ago he created ReSources, which is defined as waste driven arts, design, research and development. With ReSources he has done projects in places like Italy, Finland, Nepal and Tanzania, to name a few, and is currently in 2025 preparing exhibitions in Chile and Spain, as well as being published in Mexico.
Based on his studies in Social Communication in Chile, he went through the experience of the Master in Creative Advertising at NABA, Italy, and later on the Master of Arts in Creative Sustainability at Aalto University, Finland.
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Everyone is welcome.
Microdosis is modular in its methodology and consequently, open to the incorporation of Friends, professionals in their respective areas and who act as a complement to what Microdosis does.
Are you an expert or do you have confidence in your area? Write to us and tell us about yourself. As each project requires different issues, Microdosis forms the specific team that best meets the needs of each project, with professionals from all over the world, from all areas.
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Regenerative projects.
We understand that people and companies of all sizes have something to say and do regarding the environmental context of our planet. In this regard, Microdosis seeks to transform projects lacking sustainability into sustainable projects.
As the planet is large and diverse, Microdosis is currently looking for Partners in environmental sustainability, with whom we are creating alliances to contribute to the big mission. Do you plant trees, regenerate soil or research corals? Write to us and let's work together.
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From South America to the world.
At the moment based in between Chile and Argentina, Microdosis works for just everyone, anywhere in the world. We do what we do in Spanish, English and Italian, for all countries and for all people.
Start Anytime, Anywhere
Our services are pieces that form a modular system—like the pieces of a puzzle, each one unique, fitting together to form a bigger, cohesive picture.
![Copilot [month]](https://images.squarespace-cdn.com/content/v1/617c0237c41cbe692efb04d5/0b5fb928-360b-4ddc-9a40-672f0d321d0f/M120+Microdosis+I+Graphic+System+I+Puzzle+Pieces+I+Copilot+01.25.png)
Whether you need just one piece or the entire set, Microdosis ensures every element connects seamlessly to build the solution your project actually needs.
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Microdosis is designed for everyone, but not everyone is designed for Microdosis. In this step we make sure we understand each other on the basics.
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Meeting 1.
Our first contact via video call aims to get to know each other and open your project to the analysis of its present and future, while evaluating ideas and possible scenarios.
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Form 2.
We establish, with some progress already made, what the fundamental pillars of a possible collaboration are and with this we design a proposal in context.
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Meeting 2.
In this second video call we cover two branches of the same tree. On the one hand, how Microdosis works, and on the other, the presentation of a proposal we can name as effective.
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Form 3.
We have come this far because we understand that we are both compatible and complementary. Here, giving new strength to your project is just around the corner.