A Design Framework
Future-proof project design through Diagnostic, Direction and Development.
For Founders.
From ambiguity to clarity. From clarity to action.
Whether you’re exploring possibilities, shaping an idea or operating an active project, founders encounter different challenges throughout their journey.
The Microdosis design framework supports projects across three stages:
Pre idea, Project idea and Active project.
What makes a founder a founder.
The decision to pursue and build something that does not yet exist.
Pre
idea
Before having that idea, and way before taking that idea to life. Basically all of us humans at a default stage: You, many potential futures and the world.
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Many ideas, no prioritization.
Not sure what’s noise and what’s opportunity.
Difficulty identifying what deserves attention.
Unsure where to start.
Confusing excitement with direction.
Waiting to be ready.
Looking for certainty before taking action.
Fear of investing time into the wrong thing.
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Without a project or an idea to work with just yet, you are the vantage point. The journey goes from understanding context, recurring signals and patterns up to causes that feel in resonance. At a glance, shifting chaos into order so we can identify what direction is worth exploring next. The job is understanding the founder before understanding the project, and to take you from Pre idea to Project idea, without the non-sense.
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A stronger starting position.
Actual clarity about what to pursue.
From possibilities to priorities.
Reduced uncertainty and overwhelm.
More confidence in the next steps.
Better decision-making criteria.
A project direction that feels intentional rather than accidental.
Project
idea
The idea is there, or a version of it, which is actually the challenge. This is where most people stop: What now? Taking an idea to life is what separates us all.
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Something is in the air, but feels difficult to organize.
Too many possible directions.
Unclear priorities.
Opportunities flatten.
Difficulty translating ideas into systems.
Effort scattered across too many fronts.
Reactive decision-making.
Inconsistent positioning.
Building before knowing what matters most.
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Nothing beats a project well built on its foundations. Before taking the leap, our angle is to make sure the pressure testing and transition from Project idea to Active project is done right. The job consists in defining structure and and decision-making criteria transforming intention into systems.
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From ideas to priorities.
No more scattered efforts, yes to coordinated action.
Less ambiguity, more direction.
Decisions that are not reactive.
Momentum transformed into intentional progress.
From a project concept to a coherent project system.
Active
project
A real-life project. Growth generates complexity, complexity leads to fragmentation. Is your project coherent? Any blindspots? Forward only goes one way: future-proof.
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The project is moving, but not always intentionally.
Complexity keeps increasing.
Priorities compete for attention.
Systems have grown organically rather than strategically.
Communication feels fragmented.
Decision-making can become reactive.
Teams, assets and initiatives start drifting apart.
Growth creates pressure.
The original vision becomes harder to maintain, or to justify.
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What else besides building a project under its most aligned version? Whatever it takes. For that, the job is securing a future that is built through systems thinking. Inside and outside mirror-like connection. Design for real-world resilience.
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Complexity and coherence coexist.
No more reactive growth left.
Aligned systems.
Strategic, mindful, in-context decisions as the future.
Operational pressure transformed into greater clarity.
From survival to sustainability.
A system
How does it work?
Diagnostic
Let us see what you see, and help reveal what you don’t. The first step here is to put the context in context. Moving from information to understanding and from perspective to clarity.
Tools
Scanner 1 I Scanner 2 I Scanner 3
The most agile way to gain a different perspective. Reveal blind spots, identify opportunities and uncover what deserves attention right now.
Tranformation:
Uncertainty shifts into initial clarity
From noise to signals
Clear next steps
Includes:
Dedicated Scanner App
Form 1 · 10 Questions
30-Minute Session
Diagnostic Summary, Key Insights and Next Steps
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Recommended for: Pre idea · Applicable to: All Founder Stages
Moving forward with intention and depth. Look at your ideas, project and context with greater resolution before deciding what to do next.
Tranformation:
New layers of understanding
Changing isolated observations into pattern recognition
From everything is possible to clear priorities
Includes:
Dedicated App
Form 1 · 20 Questions
60-Minute Session
Diagnostic Summary, Key Insights and Next Steps
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Recommended for: Project idea · Applicable to: All Founder Stages
A process that feels more like surgery than a diagnostic. Explore everything, the founder, the project, the context and the systems that matters most. Moving forward with bullet-proof direction.
Tranformation:
A strategic breakdown you can use right now
From symptoms to root causes
Next level clarity
Includes:
Dedicated App
Form 1 · 20 Questions
Form 2 · 20 Questions
Form 3 · Interactive Presentation
120-Minute Session
Diagnostic Summary, Key Insights and Next Steps
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Recommended for: Active project · Applicable to: All Founder Stages
What Scanner suits you best?
Every founder first stop at the Microdosis framework.
Priorities transformed into steps, step by step. Direction is the time and place where perspective and the art of choosing through selection and discard exists. Think building more, gambling less.
Direction
Tools
Compass I Copilot I Consultant
The first step of the bridge between Diagnostic and Direction. Designed to transform clarity into consistent progress, get things done by keeping yourself on track while maintaining sight of the bigger picture.
Tranformation:
Stop stagnation altogether
Take the right steps, one step at a time
Move forward with direction you can handle
Includes:
Dedicated Compass App
Monthly direction cycle
Goal definition and prioritization
Accountability layer
Defined Microdosis input
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Accesible only after a Scanner · Applicable to: All Founder Stage
Duration of the service: 1 year.
A thinking partner providing continuous strategic input, ideas iteration and problem solving. Directional support and companionship at a backbone level.
Tranformation:
No more navigating alone
Better decisions through ongoing perspective
Generated momentum through action
Includes:
Dedicated Copilot App
Dynamic topic threads
Embedded accountability layer
Active strategic feedback, weekly input
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Accesible only for Compass users · Applicable to: All Founder Stages
Duration of the service: 1 year
A strategic intervention, each session usually takes place for a specific challenge, moment or decision. Crystal clear creative direction enabled by thinking together.
Tranformation:
Untangle complex challenges
Solve problems when it matter the most
From questions to answers, from doubt to clarity
Includes:
Dedicated 60-minute Consulting Session
Topic assessment
Strategic input
Problem solving
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Accesible only for Compass and Copilot users · Applicable to: All Founder Stages
Duration: 12 Consulting Sessions
Development
With strong foundations, bringing a project into reality is more thoughtful, but ultimately more resourceful and accurately right. Time to take decisions that matter in tangible form.
Tools
Jump 1 I Jump 2 I Jump 3
The first step of the bridge between Direction and Development. Transform strategy into a tangible brand identity and digital presence designed to operate consistently over time.
Tranformation:
From scattered to consistent brand
Digital presence that reflects actual dna
Hold a project that doesn’t hide its social media
Operational brand identity system
Includes:
Brand Identity design
Social media channel feed design
Asset package
Social Media Content Strategy Infrastructure and blueprint
Operational guidelines
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Accesible only after a Scanner or for Direction users · Applicable to: Project idea and Active Project
The second step of the bridge between Direction and Development. A significant project transformation into a digital environment designed to communicate, grow and operate consistently over time.
Tranformation:
A website that stack on top of a well built social media presence
Content systems instead of content dependency and shortage
Digital infrastructure built for long-term ownership
Includes:
Brand Identity design expansion
Website Design & Development
Blog Content Strategy Infrastructure and blueprint
Operational guidelines
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Accesible only after Jump 1, Scanner or for Direction users · Applicable to: Project idea and Active Project
The third step of the bridge between Direction and Development. Expand a project beyond its current limits through digital products, platforms and new operational capabilities.
Tranformation:
From project to ecosystem.
Expand the business model through technology
Build systems that continue creating value beyond your direct involvement
Includes:
App strategy & planning
Product design
App development
Business model expansion assessment
Operational guidelines
Blueprint
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Accesible only after Jump 2, Scanner or for Direction users · Applicable to: Active Project
Creative Capacity Building
Creative Capacity Building
Things change.
Ideas evolve.
So should you.
Clarity
Learn how to declutter what you see.
Reduce noise. Gain vision.
Be context-aware, again.
Decision-Making
Priorities first, not second.
Problem reframing.
No guesswork.
Systems Thinking
Relationships are everything.
Less isolation, more connection.
See the small and big pictures yourself.
Adaptability
Thrive under uncertainty.
Acknowledge Change. Accept it.
Future-oriented thinking as essential.
Thinking out of the box?
Not really.
Learn how to shape the box yourself.
A sustainable path
Sustainability starts long before environmental initiatives and beyond environmental regeneration.
It is about reducing waste at every level: wasted time, wasted resources and wasted potential.
As part of this commitment, 1% of every sale contributes to climate action through Stripe Climate, trusted global platform supporting certified carbon removal technologies.
Better decisions create better projects.
Better projects create a more sustainable future.
Better projects waste less.
“
Thought provoking
in the best ways possible.
I now feel clearer about my direction, and most importantly,
comfortable allowing my product to be monetized and support me.
Pierce
Active project founder stage
Creativity and attention to detail infused me
with inspiration and pragmatic next steps.
Nacho
Project idea founder stage
Receiving the final diagnostic gave me a framework for how to move forward,
and I no longer feel stuck in a loop.
Marian
Pre idea founder stage
I realized that
it isn’t my responsibility
to carry the weight of my vision
inside my nervous system.
”
The first step forward is here.
Start with a conversation.
Everything else follows from there.
Frequently Asked Questions
What is Microdosis?
1
A design framework helping founders move from ambiguity to clarity through Diagnostic, Direction and Development.
Where should I start?
2
Always with a Scanner, any Scanner.
Which Scanner is right for me?
3
All Scanners are suitable for all Founder stages. You choose regarding your operational and financial capacity.
Can I access Direction tools directly?
4
No. Directions services are available after completing a Scanner. First, Compass.
Can I access Development directly?
5
In some cases, yes. A Discovery Call helps determine the best entry point.
How do I know what tool are for me?
6
With or without the Discovery Call, it always point out to a Scanner. With the results, we´ll know what Direction tools.
What if I don’t know what I want yet?
7
Perfect. Acknowledged uncertainty is a good place to start. The Diagnostic is designed also for this reason.
What if I already know what I want?
8
Do you? We put that to the test, in order to validate, select or discard what matters most and least.
What is Creative Capacity Building?
9
In short, the process of improving how you think, decide, adapt and create, not just improving the project itself.
Can I work with Microdosis remotely?
10
Yes. The framework is designed to operate remotely and asynchronously.
How long does a Diagnostic take?
11
It depends on the Scanner selected, but in between one to a few weeks.