A Design Framework
Future-proof project design through Diagnostic, Direction and Development.
For Founders.
From ambiguity, chaos and blind spots to clarity. From clarity to action.
Whether you’re exploring possibilities, shaping an idea or operating an active project, founders encounter different challenges throughout their journey.
The Microdosis design framework supports projects across three stages:
Pre idea, Project idea and Active project.
What makes a founder a founder.
The decision to pursue and build something that does not yet exist.
Pre
idea
Before having that idea, and way before taking that idea to life. Basically all of us humans at a default stage: You, many potential futures and the world.
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Many ideas, no prioritization.
Not sure what’s noise and what’s opportunity.
Difficulty identifying what deserves attention.
Unsure where to start.
Confusing excitement with direction.
Waiting to be ready.
Looking for certainty before taking action.
Fear of investing time into the wrong thing.
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Without a project or an idea to work with just yet, you are the vantage point. The journey goes from understanding context, recurring signals and patterns up to causes that feel in resonance. At a glance, shifting chaos into order so we can identify what direction is worth exploring next. The job is to understand the founder before understanding the project, and to take you from Pre idea to Project idea, without the non-sense.
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A clear starting point.
Actual clarity about what to pursue.
From possibilities to priorities.
Reduced uncertainty and overwhelm.
Solid confidence in the next steps.
Better decision-making criteria.
A project direction that feels intentional rather than accidental.
Project
idea
The idea is there, or a version of it, which is actually the challenge. This is where most people stop: What now? Taking an idea to life is what separates us all.
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Something is in the air, but feels difficult to organize.
Too many possible directions.
Unclear priorities.
Opportunities flatten.
Difficulty translating ideas into systems.
Effort scattered across too many fronts.
Reactive decision-making.
Inconsistent positioning.
Building before knowing what matters most.
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Nothing beats a project well built on its foundations. Before taking the leap, our angle is to make sure the pressure testing and transition from Project idea to Active project is done right. The job consists in defining structure, shape and decision-making criteria, transforming intention into systems.
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From ideas to priorities.
No more scattered efforts, yes to coordinated action.
Less ambiguity, more direction.
Decisions that are not reactive.
Momentum transformed into intentional progress.
From a project concept to a coherent project system we can actually evaluate, and build.
Active
project
A real-life project. Growth generates complexity, complexity leads to fragmentation. Is your project coherent? Any blind spots? Forward only goes one way: future-proof.
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Strategic entropy.
Complexity keeps increasing.
Priorities compete for attention.
Communication feels fragmented.
Decision-making feels reactive.
Teams, assets and initiatives start drifting apart.
Growth creates pressure; pressure creates erratic behavior.
The project is moving, but not always intentionally.
The original vision becomes harder to maintain, or to justify.
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What else besides building a project under its most aligned version? Whatever it takes. For that, the job is securing a future that is built through systems thinking. Inside and outside in a mirror-like connection. Design for real-world resilience.
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Complexity and coherence coexist.
No more reactive growth left.
Aligned systems.
Strategic, mindful, in-context decisions as the future.
Operational pressure transformed into greater clarity.
From survival to sustainability.
A business that is designed for what's next, whatever that is.
A system
How does it work?
Diagnostic
Let us see what you see, and help reveal what you don’t. The first step here is to put the context in context. Moving from information to understanding and from perspective to clarity.
Tools
Scanner 1 I Scanner 2 I Scanner 3
The most agile way to gain a different perspective. Reveal blind spots, identify opportunities and uncover what deserves attention right now.
Transformation:
Uncertainty shifts into initial clarity
From noise to signals
Clear next steps
Includes:
Dedicated Scanner App
Form 1 · 10 Questions
30-Minute Session
Diagnostic Summary, Key Insights and Next Steps
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Recommended for: Pre idea · Applicable to: All Founder Stages
Moving forward with intention and depth. Look at your ideas, project and context with greater resolution before deciding what to do next.
Transformation:
New layers of understanding
Changing isolated observations into pattern recognition
From everything is possible to clear priorities
Includes:
Dedicated Scanner App
Form 1 · 20 Questions
60-Minute Session
Diagnostic Summary, Key Insights and Next Steps
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Recommended for: Project idea · Applicable to: All Founder Stages
A process that feels more like surgery than a diagnostic. Explore everything, the founder, the project, the context and the systems that matter most. Moving forward with future-proof direction.
Transformation:
A strategic breakdown you can use right now
From symptoms to root causes
Next level clarity
Includes:
Dedicated Scanner App
Form 1 · 20 Questions
Form 2 · 20 Questions
Form 3 · Interactive Presentation
120-Minute Session
Diagnostic Summary, Key Insights and Next Steps
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Recommended for: Active project · Applicable to: All Founder Stages
What Scanner suits you best?
Every founder first stop at the Microdosis framework.
Priorities transformed into steps, step by step. Direction is the time and place where perspective and the art of choosing through selection and discard exist. Think building more, gambling less.
Direction
Tools
Compass I Copilot I Consultant
The first step after Diagnostic is the first step of Direction. Designed to transform clarity into consistent progress, get things done by keeping yourself on track while maintaining sight of the bigger picture, every day.
Tranformation:
Stop stagnation altogether
Move forward with direction you can handle
Strategic mindset, and actions, one day at a time
Includes:
Dedicated Compass App
Monthly goal definition
Monthly evaluation input and output
Accountability layer
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Accessible only after a Scanner · Applicable to: all Founder Stages
Duration of the service: 1 month.
A thinking partner providing continuous strategic input, idea iteration and forward-thinking problem-solving. Directional support at a backbone level.
Tranformation:
No more solo drifting, no more problems without solutions
Better decisions through ongoing perspective
Generate momentum through action
Includes:
Dedicated Copilot App
Dynamic topic threads
Embedded accountability layer
Weekly, active strategic back and forth
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Accessible only for Compass users · Applicable to: All Founder Stages
Duration of the service: 1 month
A strategic intervention, each session is usually focused on a specific idea, challenge or decision. Crystal clear creative direction enabled by thinking together.
Tranformation:
Untangle complex challenges
Solve problems when it matters the most
From questions to answers, from doubt to clarity
Includes:
Dedicated 60-minute Consulting Session
Long-lasting problem-solving
Context-aware assessment
Deep strategic input
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Accessible only for Compass and Copilot users · Applicable to: All Founder Stages
Duration: 1 Consulting Session
What Direction tools fit you?
Direction is next.
Start with Diagnostic.
Development
With strong foundations, bringing a project into reality is more thoughtful, but ultimately more resourceful and accurate. Time to make decisions that matter in tangible form.
Tools
Jump 1 I Jump 2 I Jump 3
The first step of the bridge between Direction and Development. Transform strategy into a tangible brand identity and digital presence designed to operate and thrive consistently over time.
Tranformation:
From scattered to rock-solid brand
Digital presence that reflects the actual DNA
Shape a project that doesn’t hide its social media
Operational brand identity system
Includes:
Brand Identity design
Social media channel feed design
Social Media Content Strategy Infrastructure and blueprint
Operational guidelines
Asset package
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Accessible only after a Scanner or for Direction users · Applicable to: Project idea and Active Project
The second step of the bridge between Direction and Development. A significant project transformation into a digital environment designed to communicate, grow and operate consistently over time.
Tranformation:
A website that stacks on top of a well-built social media presence
Content systems instead of content dependency and shortage
Digital infrastructure built for long-term ownership
Includes:
Website design and development
Blog Content Strategy Infrastructure and blueprint
Brand Identity design expansion
Operational guidelines
Asset package
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Accessible only after Jump 1 or Scanner, or for Direction users · Applicable to: Project idea and Active Project
The third step of the bridge between Direction and Development. Build a project beyond its current limits by adding a layer of complexity through digital products, platforms, and new operational capabilities.
Transformation:
From project to ecosystem
Expand the business model through technology
Build systems that continue creating value beyond the obvious
Includes:
Business model expansion
App design and development
Service and product design
Operational guidelines
Blueprint
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Accessible only after Jump 2, Scanner or for Direction users · Applicable to: Active Project
Ready to Develop?
This is the case of first things first.
Start with Diagnostic.
Creative Capacity Building
Creative Capacity Building
Things change.
Ideas evolve.
So should you.
Clarity
Learn how to declutter what you see.
Reduce noise. Gain vision.
Be context-aware, again.
Decision-Making
Priorities first, not second.
Problem reframing.
No guesswork.
Systems Thinking
Relationships are everything.
Less isolation, more connection.
See the small and big pictures yourself.
Adaptability
Thrive under uncertainty.
Acknowledge change. Accept it.
Future-oriented thinking is essential.
Thinking out of the box?
Not really.
Learn how to shape the box yourself.
A sustainable path
Sustainability starts long before environmental initiatives and beyond environmental regeneration.
It is about reducing waste at every level: wasted time, wasted resources and wasted potential.
Better decisions create better projects.
Better projects create a more sustainable future.
As part of this commitment, 1% of each sale contributes to climate action through Stripe Climate, a trusted global platform supporting certified carbon removal technologies.
Microdosis is also part of Clean Creatives, a global network of strategists, creatives, and industry leaders who believe that fossil fuel clients represent a threat to our shared future.
Better projects waste less.
“
Thought-provoking
in the best ways possible.
I now feel clearer about my direction, and most importantly,
comfortable allowing my product to be monetized and support me.
Pierce
Active project
Creativity and attention to detail infused me
with inspiration and pragmatic next steps.
Codrin
Project idea
Receiving the final diagnostic gave me a framework for how to move forward,
and I no longer feel stuck in a loop.
Marian
Pre idea
Insightful and motivating.
”
A first step forward is here.
Start with a conversation.
Everything else follows from there.
Frequently Asked Questions
What is Microdosis?
1
A design framework helping founders move from ambiguity to clarity through Diagnostic, Direction and Development.
Where should I start?
2
Always with a Scanner, any Scanner. Before that? The Discovery Call.
Which Scanner is right for me?
3
All Scanners are suitable for all Founder stages. You choose regarding your operational and financial capacity.
Can I access Direction tools directly?
4
No. Direction services are available after completing a Scanner.
Can I access Development directly?
5
The quickest way to get to Development is through a Scanner.
How do I know what tools are for me?
6
With or without the Discovery Call, it always points to a Scanner. With the results, we´ll know what Direction tools.
What if I don’t know what I want yet?
7
Acknowledged uncertainty is a good place to start. Our Diagnostic process is designed also for this reason.
What if I already know what I want?
8
Do you? We put that to the test, in order to validate, select or discard what matters most and least.
What is Creative Capacity Building?
9
In short, the process of improving how you think, decide, adapt, and act alongside and throughout your project.
Can I work with Microdosis remotely?
10
Yes. Microdosis is designed to operate remotely and asynchronously.
How long does a Diagnostic take?
11
It depends on the Scanner selected, but usually takes between one and a few weeks.