Does Microdosis make any sense?
To keep it short and right under the scope of what in here is fundamental, perhaps a question does better than an affirmation. Indeed, the very own spirit of what is Microdosis is precisely that, a divergent and convergent instrument guided by an open-minded compass that aims to provide you with perspective, yes, with possibilities. The scope is big, but let’s for now only consider design, communications, advertising, marketing and branding but also strategy, trends and innovation.
But what if my business is already so creative? Great. Great. Now, do you happen to simultaneously run a business and systematically, be able to visualize external insights, external observations, external discoveries, external theories and external ideas? Either you are inside or you are outside. Well, this is your lucky day because Microdosis will look at your project from a totally different point of view but also, at the same time, feed itself from the rest of the things happening out there in the planet.
Now, how many ideas are enough for any business? Probably, enough does not belong to the same dictionary where ideas come from. Think of Microdosis as slow, lateral research within the range of ideas generation, ideas extraction, ideas evaluation or ultimately ideas processing. At last, ideas design with a systemic flare for regenerative, expansive and collaborative thinking and doing, not necessarily aiming for growth but for what is best, may be degrowth, of course.
As a matter of fact, if your project is already booming and takes care of so much more than only paying salaries, great, we might be a terrific match nonetheless. Microdosis current model gives 10% of all subscriptions to project and organizations all around the world that are doing good in some way. How? By doing what Microdosis does best, simply by delivering a few ideas a month, consulting, organizing workshops and what not. Direct help for those in the front lines.
So much more to share, so little intentions of making this blog post even longer. Let’s take it slow.
