Start from the start

Action driven by impulse is not the way to kickoff a future-proof project.

Experienced and inexperienced founders, humans ultimately, are and will always be prompt to confuse motivation and excitement with direction. Microdosis believes it is better to build from a combination of rational thinking, inner reflection, external perspective and context.

Founders often begin with the visible parts.

A name.
A logo.
A social media feed.
A website.
A product.

The problem is not building these things.
The problem is building them before understanding what they are supposed to support.
The question sometimes goes all the way back to why this and not something else.

As a consequence, resources go to waste. Time, money, attention, energy. Scattered progress.

On the other hand, by suspending the rush through a small or big stop over at a Diagnostic process, projects will go forward in much better terms. It’s the foundations. Understanding a founder’s context and vision tends to create better questions, clearer priorities and more deliberate decisions.

Scanner app, desktop version.

From blurry to clear. From doubts to answers. From chaos to clarity. From clarity to direction.

Microdosis has put together a journey that takes any founder from Diagnostic to Direction, and from Direction to Development. We never develop anything immediately. First things first. First, Diagnostic. Second Direction. Third Development. This process reveals possibilities, highlights strengths and exposes blind spots. Future-proof design.

After the first years of Microdosis conducting Diagnostic processes , recurring patterns began to emerge. Different founders and projects, industries and circumstances, yet many of the underlying questions remained surprisingly similar. The Scanner app, container of the Diagnostic process, was developed to structure observations, questions, insights and next steps into a practical tool that helps founders gain clarity before committing resources.

All three Scanners are designed to work for all three Founder stages: Pre idea, Project idea and Active project. At Scanner 1, Scanner 2 and Scanner 3 you will find one or more forms, a consulting session, and a time for defining a summary, key insights and next steps filtered by both of us.


Some of the recent takeaways from Scanners:

“I started this process with a lot of inner resistance and uncertainty. The questions in the form were thoughtful and relevant, but difficult at times because they required genuine self-reflection.”

“Discussing my answers provided valuable insights about myself that I had not previously been aware of, new perspectives, and different ways of thinking about certain challenges. It helped connect the different pieces much more clearly. Receiving the final “diagnostic” gave me a framework for how to move forward, and I no longer feel stuck in a loop.”


Diagnostic is the first step of the Microdosis framework because every project deserves to be understood before it is transformed. Transformation must happen, just not in any direction.
If you would like to explore your project through a Scanner, start here.
Everything else can come later.

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